Sam Malafeh

Chief Executive Officer

Dr Sam Malafeh is an innovative and results-driven leader in education, focused on achieving exceptional results in highly competitive environments. Sam has a proven track record of building strong teams and working with them to deliver quality education. He is experienced in driving quality operations, improving internal processes and delivering excellent customer service whilst cultivating partnerships with key business decision-makers. Sam is passionate about education and believes in empowering people, whether they are students, academics, colleagues or other individuals.

During his tenure as Chief Executive Officer of a New Zealand education provider operating five schools, the schools were repeatedly rated highly by the New Zealand Qualifications Authority. They were recognised for their integrity, high quality delivery and exceptional student support which culminated in high employment outcomes for graduates.

Sam’s executive leadership continued in late 2016 with a UK listed education provider with one small centre.  This business was turned around and soon grew into 5 centres around the UK. A number of high profile partnerships were also set up during his time with universities, professional bodies and top accounting firms such as PWC, KPMG and EY. He then established a successful online division and led the company’s survival through the Covid19 crisis prior to his departure in late June 2020.

In a joint effort, Sam founded TopUp Learning with his key business partners whom have been his close working colleagues for the last 12 years. Sam’s passion for education, his business background, and the previous achievements in partnering with international institutions and universities, have brought him to a new venture in setting up both a fully online education centre and a face-to-face learning centre.